An expected result of CMP’s 2017-22 Strategic plan is that “Key Organizations Try & Adopt good conservation practices”, which involves having key individuals successfully pilot the Conservation Standards (CS) within their organizations. There is however no readily available guidance on how to conduct such a pilot and how to follow it through to successful organization-wide adoption of the CS. This initiative aims to provide key individuals tasked with piloting the CS with guidance and a Theory of Change (TOC) that they can use as a road map to plan and implement the adoption of the CS within their organization. Material…